IHG Associate Director of Events - Intercontinental Phu Quoc in Phu Quoc, Vietnam
Produces the Annual Revenue Plan in conjunction with Executive
Committee, Sales and Marketing Budgets and forecasts
Produces, implements and monitors action plans to ensure Revenue Plan
objectives are achieved
Analyses current and potential markets/trends, coordinates all
activities to maintain and increase revenue through added business volume and
Procures new and repeat business for the hotel by monitoring contact
with airlines, travel agencies, commercial houses, private clubs and
professional associations within local, domestic UK and international markets.
Maintains contact with planners, corporate accounts, incentive buyers, airlines
and wholesalers, through personal sales calls, telephone contacts and written
Creates and implements special programmes to achieve greater
Increasing average rate
Increasing business volume during difficult periods
Increasing local food and beverage banqueting sales
Manages key accounts
Oversees the selling and servicing of group business
Co-ordinates the development of all promotional material
Provides direction on and conducts market research
Monitors competitor activities
Maintains close liaison with Regional/ Corporate Sales teams and those
of other IHG hotels to ensure the hotel receives proper corporate
consideration, direction and support
Ensures the hotel is represented as an active member of the local
community through association membership
Coordinates sales and promotes business for other InterContinental
Hotels within the region. Interacts with worldwide regional sales offices with
particular attention to local office
Plans and executes sales trips to major market areas
Attends major travel functions to promote sales for the hotel
Directs all sales activities for Sales Managers to ensure they meet the
goals of the Revenue Plan
Conducts weekly reviews of sales personnel activity to ensure targets
and sales objectives are being met
Produces monthly Sales reports and forecasts
Meets with guests from major producers/organizers of big events staying
in the hotel to ensure customer satisfaction
Sell and promote hotel in all aspects, with emphasis on Corporate and
all Meeting, Incentive, Conference & Exhibition.
Entertain potential accounts as per Management requirements.
Make a minimum of 6 sales calls daily and 4 entertainment per week.
Liaise with MICE PCOs, PEOs and Government bodies.
Research and report upon Travel Agent and/ or Corporate Market trends as
well as market intelligence.
Perform any other duties which may be assigned by the
management from time to time.
Demonstrated ability to interact with customers, employees and third
parties that reflects highly on the hotel, the brand and the Company.
Problem solving, reasoning, motivating, organizational and training
Proficient in the use of Microsoft Office
Good writing skills
degree in Sales, Marketing or related field.
4 years of relevant
experience or similar supervisory role, or an equivalent combination of
education and work-related experience
Job: Business Development
Location: Vietnam-Phu Quoc
Requisition ID: ICPQ0114